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Platform Revolution : How Networked Markets Are Transforming the Economy and How to Make Them Work for You

R400.00

Geoffrey G. Parker • Marshall W Van Alstyne • Sangeet Paul Choudary

Published  August 2017

Format Paperback

ISBN  9780393354355

ESTIMATED DELIVERY: Approx. 15 – 21 working days

SKU: 9780393354355 Categories: ,

Description

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.