Good To Great



Format hardback
Published  January 1980
ISBN: 9780712676090

15 in stock

SKU: 9780712676090 Categories: ,


Good To Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact.

Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.

1. Good is the Enemy of Great — the scope of the project
2. Level 5 Leadership — the type of leader required, humble and ferocious
3. First Who …. Then What — how companies set the foundation for their shift from good to great
4. Confront the Brutal Facts (Yet Never Lose Faith) — the duality that leads to greatness
5. Hedgehog Concept — how to find the one big thing your company must focus on
6. A Culture of Discipline — the magical alchemy of great performance
7. Technology Accelerators — technology is a trap, unless used right
8. The Flywheel and the Doom Loop — how to build sustained momentum and avoid the ‘new regime, new revolution’ doom loop
9. From Good To Great to Built to Last — how to take a company from great to enduring great